Anheuser Busch



Staffing | Activation | Logistics | Management

With hundreds of partnerships and thousands of on-premise retail accounts, Anheuser-Busch aggressively activates programming year-round and has tapped Highline to assist with these activations through a Brand Ambassador program.

Since 2011, Highline has worked closely with Anheuser-Busch’s Western Region to managed and execute Brand Ambassador programming for their key brands including Bud Light, Budweiser, Shock Top, and Michelob Ultra to name a few.

Highline has actively staffed, trained and managed 50+ Brand Ambassadors who have engaged with tens of thousands of consumers at over 500 activations across the Western Region. Over the past six years, activations have ranged from events at their key winter resorts, music festivals, NFL game-days, NHL stadium activations and hundreds of on-premise retail accounts.