Bud Light Party



Creative Concept | Staffing | Event Activation | Logistics | Venue Management

2017 brought Bud Light back to the Gorge Amphitheater in Washington state for Sasquatch Music Festival. As a presenting level sponsor of the event, Bud Light had a large event presence.

Highline was tasked with activating their VIP Party deck just adjacent to the main stage. This VIP space was the hottest and most sought after space in the venue for yet another year. Featuring shaded lounge seating, charging stations, games, live DJ and of course drink specials!

New this year, Bud Light launched a recycling program in the campgrounds. Hooking campers up with event passes for bringing in full bags of recycling. This initiative had overwhelming success and is already in place for upcoming events at this venue based on the great response.