Chaco Footwear wanted to reach their target customers live, in-person vs. traditional media, so in 2013 they reached out to Highline to concept and execute their first experiential mobile tour which hit the road in 2014.
Since the first tour hit the road in 2014, Highline has lead the concepting and execution of six different mobile tours in so many years, engaging with their target customer at more than 100+ stops and activations at music festivals. city festivals, universities, and retailers coast-to-coast.
Each year, the mobile tour experiences created brand awareness by engaging the audience with the brand through relevant and memorable activations.
The results from these past four years have exceeded expectations with an overall 15% growth in brand awareness and a 90% increase in direct to consumer sales.