As Official Partner of Global X Games, GoPro sought an agency that not only could activate but create a buzz-worthy, engaging activation. This led them to Highline.
Highline was challenged to break through the on-site noise of sponsor clutter with a relevant activation that would garner excitement and awareness from all event attendees around the globe.
Highline managed ten brand ambassadors who interacted with hundreds of thousands of fans in and around the Global X Games venues in France, Brazil, Germany, Spain and the United States.
The program created mass exposure throughout the venues, translating into millions of impressions via global television and online media, reinforcing GoPro to its core audience.