The Town of Vail was looking for an event that would bring traffic to Vail over Labor Day weekend and turned to Highline to make it happen.
Highline rolled up their creative sleeves and tapped into the targeted audience for insights in order to create an event experience that combines and promotes healthy, active outdoor lifestyle and world–class food and drink with Vail Village serving as the epi-center.
Gourmet on Gore was born. An open-air outdoor lifestyle and tasting event taking place annually in the heart of Vail over Labor Day weekend. Now in it’s 11th year, the event attracts more than 50,000 guests who enjoy tastes and activities from more than 50 vendors and sponsors throughout the four-day weekend.