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Salonpas

Activations

SALONPAS

Pain Free Movement Sampling Program
Creative Strategy | Event Production | Staffing | Sampling

Highline was called upon by SALONPAS to help develop and activate a 1×1 education and sampling program in the the Los Angeles DMA.

In six months, Highline sampled and engaged over 500,000 consumers, educating and teaching them about the benefits of the SALONPAS product in and around LA, appearing and engaging with consumers at almost 100 events and locations.

By aligning with the media initiatives, we increased sales by 229% in two key retailers.

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